Privacy Policy.

Introduction

At Aucta AI Ltd, Company No. 17228533, we take your privacy seriously. This policy explains how we collect, use, and protect your information when you interact with our website, specifically through our contact and enquiry forms.

Information We Collect

We collect information that you voluntarily provide to us, as well as limited technical data necessary to operate and improve our site. This includes:

• Name and contact information (email address and phone number).
• Company name, sector, and job title.
• The content of any message, scoping enquiry, or form submission you send us.
• Information shared during the scoping or "Embedded Discovery" phase, if applicable.
• Technical usage data (browser type, device type, approximate geographic location, referral source, and pages viewed, collected via analytics cookies).

Analytics & Session Recording (Microsoft Clarity)

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay. This helps us improve website usability, enhance navigation, and optimise our services.

Website usage data is captured using first and third-party cookies and other tracking technologies to measure user engagement and determine the popularity of specific content and tools. Additionally, this information is used for site security, performance monitoring, and system administration. Microsoft Clarity automatically masks sensitive inputs (such as passwords and financial details) so that private information is never recorded.

For more information on how Microsoft processes and protects your data, please review the Microsoft Privacy Statement.

Cookies & Tracking Technologies

Cookies are small text files placed on your device when you browse websites. We categorise cookies used on our site as follows:

• Strictly Necessary Cookies: Essential for the operation of the website, security, and remembering your privacy choices. These cannot be disabled.
• Analytics & Performance Cookies: Set by Microsoft Clarity to collect anonymous statistical data on how visitors navigate and interact with our pages. These are only activated with your consent.

You can accept or decline non-essential cookies via our on-site cookie banner or adjust your cookie preferences through your browser settings at any time.

How We Use Your Data

Your information is used strictly for the following purposes:

• To respond to your enquiries about our bespoke AI systems and consultancy.
• To provide updates, scoping documents, or ROI reports you have requested.
• To maintain, secure, and improve our website performance and user experience.

We do not sell, rent, or trade your personal information with third parties for marketing purposes. Contact form submissions are securely processed through Netlify.

Data Security & Storage

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, or disclosure. Your data is stored securely and is only accessible by authorized staff who need it to manage your enquiry. For general enquiries that do not result in a commercial engagement, we securely archive or delete your data after 12 months.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights regarding your personal data:

• The right to be informed about how your data is collected and used.
• The right to access the personal data we hold about you.
• The right to request the rectification of inaccurate personal data.
• The right to request the erasure of your data ("the right to be forgotten").
• The right to withdraw consent for non-essential analytics tracking at any time.
• The right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Contact Us

If you have any questions regarding this Privacy Policy, our cookie practices, or wish to exercise any of your statutory rights, please contact us at:

Email: harry@auctaai.co.uk
Location: Kent, United Kingdom